MBTN Academy is excited to offer badges to recognize the successful completion of our learning modules. Earning a badge requires a score of 100% on a module's problem sets, and demonstrates a mastery of a particular business skill....
September's free MBTN tutorial is on exchange rates and complements classes in pricing, international marketing, international business, finance, and strategy. We also include a link to an article by Uchenna Uzo at the Lagos Business School on how exchange rates (and inflation) affect pricing decisions in Nigeria....
Gopala Ganesh of the Ryan School of Business at the University of North Texas (UNT) joins the MBTN as an author in the areas of marketing, statistics, and core business math skills. Welcome GG - we're so pleased to have you as part of the MBTN Author Team!...
We're pleased to welcome Alexander Skvorchevsky as an MBTN author in our Statistics and Operations area of modules. His first module will be released soon titled, Statistics 3: Multiple Correlation and Regression. Alexander is currently Professor of Industrial Engineering at The National Technical University “Kharkiv Polytechnic Institute”....
Clip from a Fall 2021 MMA presentation by Stu James on how math anxiety affects learning goals and how MBTN's mastery-based learning system attempts to reduce anxiety leading to better learning outcomes - knowledge retention, topic coverage, more challenging content....
We were thrilled to learn of the recent publication of a research paper on the use of MBTN in an undergraduate Marketing Metrics course. The paper provides a detailed description of how the authors implemented MBTN in both an online and in person format over eight semesters. A direct link to the complete research may be found in the expanded post....
Recently, we received this insightful description of how one student prepared to take the certification exam. And, she passed on her first try!...
$14 beer and $7 hot dogs at sports stadiums. Why is that the right price? Or strategy? This podcast from the folks at Planet Money could be an excellent case analysis for price/volume trade-offs and other considerations in pricing....
Do your advertisements provide clear positioning to your target customers? Here are two commercials from Ford and GM that are great examples to consider. Watch the two commercials side-by-side and decide for yourself....
Stanford's How to Start a Start-up course by Sam Altman is built around guest lectures / discussions by the folks who have done it themselves. Recently, the course focused on how build great culture - perhaps the most important ingredient of successful businesses - and brought in Airbnb CEO Brian Chesky and Pinterest CEO Ben Silbermann. Here are seven of their points distilled by Gregory Ferenstein (with link to full article at the bottom). 1. "Don’t f*ck up the culture.” 2. “Companies around for a really long time had a clear mission. A clear sense of values, and they had...