In addition to the tutorial authors, a number of professors and students have contributed to improving the quality of the tutorials and problem sets. We especially appreciate the feedback and suggestions from Professors Nicholas Lurie, Jerome Lindauer, Joe Urban, Jefrey Woodall, Sundar Bharadwaj, Robert Robicheaux, and the First Year Marketing faculty at Darden. The following individuals also took the time and effort to contact us with improvements since its full release: John Stacy, Jason Kron, Scott Rex, Sofiane Ferrah, Conor Foley, Erik Uzureau, Daniel Tifft, Luis Kuster, Armand Rashid, and Ginger Killian. Special thanks to Gopala Ganesh, Donald Lund, and Branko Ulaga – may all businesses be so fortunate to have customers like these who gladly offer so many suggestions and improvements. We consider all our customers to be the most important part of our product design and development process, so please send us your comments and thoughts!
Internally, the website and materials have gone through a number of iterations and quite a few people over the years have worked diligently to make the finished product possible and contributed to our success. We’d like to publicly thank Robb Knapp, Kelly Brandow, Anne Louque, Matt Clark, Kim Cary, Katherine James, Judy Blooms, and Kent Dougherty. Finally, our development and design team of Matt Travis, Luisa Tronea, and Sherry Olander all provided essential contributions to the latest revision of MBTN.
We couldn’t have done it without you!