MBTN Authors - MBTN Academy
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MBTN Authors

Learn from business and education experts.
MBTN authors are experts in their respective fields with hundreds of years of real world and classroom experience at globally recognized institutions such as the Darden School of Business (UVA), Ross School of Business (Michigan), and the Ivey Business School. We’re actively seeking new authors in several disciplines. Scroll down to learn more.
Paul Farris, Lead Marketing Author
Professor Emeritus of Business, University of Virginia’s Darden School of Business

Paul has consulted, served on the board of directors, and taught executive education programs for many global companies. His work has been published in 10 books and more than 70 articles, including The Wall Street Journal, Harvard Business Review, and the Journal of Marketing. Paul is also co-author of these ground-breaking resources: Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning, and Getting Multi-Channel Distribution Right.

Raj Venkatesan, Marketing Author
Professor of Business, University of Virginia’s Darden School of Business Administration.

Raj teaches Marketing Technology Products, Marketing Strategy, and Marketing Analytics at Darden. His research focuses on analytics as it relates to marketing return on investment, customer lifetime value, mobile marketing, and the global political economy and has appeared in several journals including The Review of Economics and Statistics, Journal of Marketing, Journal of Marketing Research, Marketing Science and the Harvard Business Review. Raj is also a co-author of the book Cutting Edge Marketing Analytics and the creator of the popular Marketing Analytics offering on Coursera.

Tom Kinnear, Marketing and Finance Author
Professor of Business Emeritus at the Ross School of Business at the University of Michigan

Tom previously served as the founding Executive Director of the Samuel Zell Lurie Institute for Entrepreneurial Studies, Senior Associate Dean at the Ross School of Business, and Vice President for Development and Executive Officer for the University. He has received awards for teaching excellence and service to the University. Tom’s books include Modern Marketing Research, Principles of Marketing, Cases in Marketing Management, and Promotional Strategy. He is former Chair of the Board of the American Marketing Association, former editor of the Journal of Marketing, and founding editor of the Journal of Public Policy and Marketing.

Herbert Smith Brolo, Co-Lead Finance Author
Vice-Dean of the Faculty of Engineering of the Rafael Landívar University

Professor Smith-Brolo is a member of the Faculty Council and teaches in the full-time bachelor and master professor in the areas of corporate finance, corporate and business strategy, management processes, project formulation and evaluation, production and inventory planning and control, quantitative methods, business and process simulation, and business dynamics.

Ron Wilcox, Marketing Author
Professor of Business Administration and Associate Dean of Executive Degree Programs, University of Virginia’s Darden School of Business

Ron teaches the required Marketing course in the MBA and Executive MBA programs, the Pricing elective, and numerous Executive Education programs. His research and writing have appeared in the Wall Street Journal, Washington Post, BusinessWeek, Fortune, and Forbes, as well as in leading marketing and finance journals such as the Journal of Marketing Research, Management Science, and Marketing Science. He is also co-author of Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning.

Scott Freehafer, Lead HR Author
Associate Professor of Business at The University of Findlay

Scott teaches undergraduate and graduate courses in Human Resource Management, Business Ethics, and Business and Society/Corporate Social Responsibility. He is certified as an SPHR by the Human Resource Certification Institute and as SCP by the Society of Human Resource Management.

Neil Bendle, Marketing and Finance Author
Associate Professor of Marketing, Terry School of Business, University of Georgia

Neil’s research investigates the measurement of marketing performance and the accounting/marketing interface. Neil is the Chair of the Marketing Accountability Standards Board advisors. He is co-author of Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance. Wharton School Press. Neil provides information on decision-making and marketing at www.neilbendle.com including details on the use of marketing metrics.

Phil Pfiefer, Statistics and Marketing Author
Professor Emeritus of Business at the University of Virginia’s Darden School of Business

Phil taught the Marketing and Quantitative Analysis courses in Darden’s MBA and Executive Education classrooms. His research focuses on the areas of direct marketing and decision modeling. He has written or co-written over 40 journal articles, more than 80 Darden cases and several textbooks. He is co-author of Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.

Robert Robicheaux, Operations and Distribution Author
Professor Emeritus of Marketing and Industrial Distribution, Collat School of Business at UAB

Bob maintained an active research and teaching program that centers on retailing and strategic distribution issues at UAB and was recognized in the Marketing Educator (American Marketing Association, Summer 1997) as one of the Best Researchers in Marketing. He has been designated a Fellow of the Society for Marketing Advances in recognition of a lifetime of service and achievement.

Stu James, Marketing and Finance Author
President and Co-Founder, MBTN. Founder and Author, Interpretive Simulations.

Prior to starting MBTN, Stu was President of Interpretive Simulations for 25 years and remains active in several roles within the company. He has co-authored over 10 simulation products including PharmaSim, StratSim, CountryManager, and BizCafe. Stu currently facilitates programs at the Ross School of Business (Michigan) and the Darden School of Business (UVa).  He previously taught at CEIBS, CKGSB, and PVCC.

Thank You!

In addition to the tutorial authors, a number of professors and students have contributed to improving the quality of the tutorials and problem sets. We especially appreciate the feedback and suggestions from Professors Nicholas Lurie, Jerome Lindauer, Joe Urban, Jefrey Woodall, Sundar Bharadwaj, Robert Robicheaux, and the First Year Marketing faculty at Darden. The following individuals also took the time and effort to contact us with improvements since its full release: John Stacy, Jason Kron, Scott Rex, Sofiane Ferrah, Conor Foley, Erik Uzureau, Daniel Tifft, Luis Kuster, Armand Rashid, and Ginger Killian. Special thanks to Gopala Ganesh, Donald Lund, and Branko Ulaga – may all businesses be so fortunate to have customers like these who gladly offer so many suggestions and improvements. We consider all our customers to be the most important part of our product design and development process, so please send us your comments and thoughts!

Internally, the website and materials have gone through a number of iterations and quite a few people over the years have worked diligently to make the finished product possible and contributed to our success. We’d like to publicly thank Robb Knapp, Kelly Brandow, Anne Louque, Matt Clark, Kim Cary, Katherine James, Judy Blooms, and Kent Dougherty. Finally, our development and design team of Matt Travis, Luisa Tronea, and Sherry Olander all provided essential contributions to the latest revision of MBTN.

We couldn’t have done it without you!