Advertising Metrics*
Cannibalization*
Conjoint Analysis
Customer Lifetime Value 2*
Distribution Measures*
Exchange Rates
Game Theory 1
Margins 2: Channels*
Market Share Metrics 2*
Marketing Experiments 1
Marketing Experiments 2
Marketing ROI
Marketing Variance Analysis
New Product Forecasting*
Perceptual Mapping
Pricing 1: Linear Demand*
Pricing 2: Constant Elasticity*
Promotion Profitability
RFM Analysis
Sales Force Management 1
Sales Force Management 2
Web Metrics*
* Modules that are part of the Marketing Metrics Certification process.
Financial Statements 1: Introduction
Financial Statements 2: Balance Sheet
Financial Statements 3: Income Statement
Financial Statements 4: Cash Flow
Financial Statements 5: Analysis
Financial Metrics 1: Measures of Profitability
Financial Metrics 2: Liquidity and Solvency
Financial Metrics 3: Market Capitalization
Would you try MBTN yourself to see it works? Use the following link to register for free access to our Algebra 1 module with 2 (of 4) problem sets. This module is usually used to refresh some basic concepts and use of Excel. Give it a try at the following link:
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