MBTN Modules - MBTN Academy
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MBTN Modules

50+ MBTN modules cover a wide variety of business topics. Choose what meets your objectives!
Complete list of MBTN modules for marketing, finance, entrepreneurship, and human resource management. Click on the module name to display the module description, number of pages in the tutorial, total problem set questions, average time to complete the problem sets, and a sample problem set scenario and question.
For pricing and package options, please choose the appropriate category: Academic Use, Corporate Training and Development, or Individuals and Small Business.
MARKETING MODULES
FINANCE AND ACCOUNTING
ENTREPRENEURSHIP
Core Marketing Modules

Margins 1: Introduction*
Market Share Metrics 1*
Breakeven Analysis*
Profit Dynamics*
Customer Lifetime Value 1*

Advanced and Specialty
Marketing Modules

Advertising Metrics*
Cannibalization*
Conjoint Analysis
Customer Lifetime Value 2*
Distribution Measures*
Game Theory 1
Margins 2: Channels*
Market Share Metrics 2*
Marketing Experiments 1
Marketing Experiments 2
Marketing ROI
Marketing Variance Analysis
New Product Forecasting*
Perceptual Mapping
Pricing 1: Linear Demand*
Pricing 2: Constant Elasticity*
Promotion Profitability
RFM Analysis
Sales Force Management 1
Sales Force Management 2
Web Metrics*

* Modules that are part of the Marketing Metrics Certification process.

Core Finance and
Accounting Modules

Financial Statements 1: Introduction
Margins 1: Introduction
NPV 1: Time Value of Money

Advanced and Specialty
Finance Modules

Financial Statements 2: Balance Sheet
Financial Statements 3: Income Statement
Financial Statements 4: Cash Flow
Financial Statements 5: Analysis
Financial Metrics 1: Measures of Profitability
Financial Metrics 2: Liquidity and Solvency
Financial Metrics 3: Market Capitalization
Breakeven Analysis
Leverage 1: Operating Leverage
Leverage 2: Financial Leverage
Marketing ROI
Marketing Variance Analysis
NPV 2: Discounted Cash Flow
Working Capital Management

Financial Statements 1: Introduction
Breakeven Analysis
Profit Dynamics
Financial Metrics 1: Measures of Profitability
Customer Lifetime Value 1
Web Metrics
HR Metrics 3: Compensation Structure
Leverage 1: Operating Leverage
Leverage 2: Financial Leverage

HRM MODULES

HR Metrics 1: HR Staff and Expense Metrics
HR Metrics 2: Staffing Metrics
HR Metrics 3: Compensation Structure
HR Metrics 4: Wage and Location Tools
HR Metrics 5: Benefits

MATH, STATISTICS AND
OPERATIONS MODULES

Algebra 1
Percentages
Statistics 1: Introduction
Growth Rates
Statistics 2: Correlation and Regression
Inventory Management 1
Inventory Management 2
Inventory Management 3
Inventory Management 4