Business Education Resources Blog - MBTN Academy
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Business Education Resources Blog

Articles of interest for business education, marketing metrics/analytics, entrepreneurship, and strategy.

Starting in April, MBTN will provide free access to one of our tutorials each month.  We'll randomly select one tutorial from our ever-expanding set to highlight.  You may read through the content, try out the sample problems, and hopefully, learn a thing or two.  This month's tutorial is on Distribution Metrics....

We're pleased to welcome Alexander Skvorchevsky as an MBTN author in our Statistics and Operations area of modules. His first module will be released soon titled, Statistics 3:  Multiple Correlation and Regression. Alexander is currently Professor of Industrial Engineering at The National Technical University “Kharkiv Polytechnic Institute”....

MBTN Academy releases our new module on exchange rates. Covers many topics related to exchange rates including: spot vs. forward exchange rates, factors that impact exchange rates, impact of exchange rates on pricing, costs, and financial planning, hedging against currency risk, cryptocurrencies, and more! MBTN faculty may add to Winter / Spring classes at no charge....

We were thrilled to learn of the recent publication of a research paper on the use of MBTN in an undergraduate Marketing Metrics course. The paper provides a detailed description of how the authors implemented MBTN in both an online and in person format over eight semesters. A direct link to the complete research may be found in the expanded post....

In a recent INFORMS Marketing Science article, Arun Gopalakrishnan of Rice University and his colleagues completed a study based on a national hair salon regarding the impact of a simple loyalty program.  The big surprise to Professor Gopalakrishnan was that the loyalty program "didn’t increase the value of this program by getting people to go to the stores more often or spend more money on their visits, the main upside of the program was it got people to stick around with the firm as opposed to walking out and taking their business to other competitors."...