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Business Education Resources Blog

Articles of interest for business education, marketing metrics/analytics, entrepreneurship, and strategy.

"Bezos is its billionaire enforcer, the guardian of what he calls the “culture of metrics” that tries to give [the customer] a loud, clear voice. Amazon tracks its performance against about 500 measurable goals. Nearly 80% relate to customer objectives. " Read the full article at Forbes, here. Inside Amazon's Idea Machine: How Bezos Decodes The Customer...

From today's Washington Post Value Added: Quantifying the intangible amounts to profits by Thomas Heath. "Saaty realized right then that there must be a business in answering such questions for companies if a firm with the smarts and expertise of Intel sometimes lacked enough information to make the most informed decisions." This article is a great conversation starter about understanding how tools such as Conjoint Analysis can help managers make better informed decisions. It isn't about replacing business judgement, but about enhancing it....

I found this recent article in the NYTimes enlightening in a "back to the future" way. It discusses several studies on how retrieval testing seems to be a better approach for cementing knowledge in students. "The struggle helps you learn, but it makes you feel like you’re not learning,” said Nate Kornell, a psychologist at Williams College. “You feel like: ‘I don’t know it that well. This is hard and I’m having trouble coming up with this information.’ By contrast, he said, when rereading texts and possibly even drawing diagrams, “you say: ‘Oh, this is easier. I read this already.’...