Business Education Resources Blog - Page 4 of 5 - MBTN Academy
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Business Education Resources Blog

Articles of interest for business education, marketing metrics/analytics, entrepreneurship, and strategy.

24 Nov

Posted at 18:52h in Uncategorized
0 Likes

This looks like an interesting conference that is being hosted at Brown University in Providence, RI in just a few weeks. The conference is completely student-run and features a number of fabulous speakers. So, if you happen to be in the Northeast, it could be a great way to spend a weekend! Here's the blurb from one of the organizers: You're invited to the A Better World by Design conference! This will be our seventh year hosting our student-run conference on environmentally and socially conscious design, and we would love for you to be a part of...

23 Feb

Posted at 12:03h in Uncategorized
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While disruptive technologies get most of the headlines these days, incremental improvements can lead to significant competitive advantage over the long run, especially if those improvements are done continuously. Here's an article about how Britain's cycling coach did just that to achieve a win in the Tour de France. When you think about it, that is precisely what metrics analysis sets out to do - helping us measure improvement (even small improvement) in key areas that over time can have a big impact on the performance of a business. This Coach Improved Every Tiny Thing by 1 Percent and...

19 Feb

Posted at 17:27h in Uncategorized
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Remember being graded on the curve? Maybe you still are. Should managers "grade" their employees' performance on the curve? What impact does this have on employee morale and company culture? What is the role of employee development under this system? These are some of the questions pondered by Josh Bersin in his LinkedIn post, The Myth of the Bell Curve....

17 Feb

Posted at 19:16h in Uncategorized
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I've started reading Seth Godin's blog on a daily basis. You might like to as well. I appreciate that he publishes his thoughts at the beginning of each day. That is when my mind is open enough to explore and ponder (for me anyway, yours might be at the end of the evening). I appreciated what Seth had to say in this recent blog post, so I'm sharing it with you. If you're a student in business school, headed for a future in an yet, undetermined company, consider his words. What kind of company...

27 Aug

Posted at 14:39h in Uncategorized
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We're pleased to announce that we've partnered with AxcessCapon to provide marketing professors and professionals an integrated book and problem set package. Noel Capon has worked with us to create a special edition of Capon's Marketing Framework that has integrated MBTN modules packaged with this edition. The price for the electronic version of this bundle is $49.70, a far cry from most marketing textbooks. Plus students have the opportunity to practice the implementation of many of the concepts presented in the text. The modules integrated in the electronic version of the textbook are: Chapter 2 includes two...

06 Apr

Posted at 05:51h in Uncategorized
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The morning of April 6th starting at 6am EST, we will be upgrading the tutorials from Flash to HTML5. We expect this to take less than an hour to complete and during that time, you should have access to the pdf files. Like Flash, HTML is not compatible with all systems, but we expect this will be a good improvement for those of you on tablets. Please let us know if you experience any problems with the new tutorials....

03 Feb

Posted at 12:28h in Uncategorized
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I love interviews and books that send your mind spinning with creative thoughts and new directions. Seth's interview with Krista Tippett is one of those interviews that would benefit marketers and entrepreneurs alike. It's an hour long, but perfect for your morning commute or to discuss with your study group or executive team! Seth Godin on Being Interview...

12 Jul

Posted at 13:35h in Uncategorized
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The Mission of MASB is to “Establish marketing measurement and accountability standards across industry and domain for continuous improvement in financial performance and for the guidance and education of business decision makers and users of performance and financial information.” Establishing the Marketing Accountability Standards Board (MASB) was recommended by The Boardroom Project body after a three-year study of current practices, needs, and marketing accountability initiatives underway across the marketing industry. The study concluded that while marketing was not ignoring issues surrounding metrics and accountability, practices and initiatives underway were narrow in focus, lacking integration and generally not tied to financial performance...

06 Jul

Posted at 16:40h in Uncategorized
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"For the more pedestrian MOOCs (Massive Open Online Courses), the simple podium lecture captured and released, the difference between a real college course and a MOOC is like the difference between playing golf and watching golf. Both can be exciting and enjoyable. Both can be boring and frustrating. But they are not the same thing." Recently, the University of Virginia was thrown into civilized upheaval over the dismissal of their President, Teresa Sullivan. One of the reasons cited for her dismissal was failure to move quickly enough into MOOC. UVa professor Siva Vaidhyanathan explores this topic further in this...