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Business Education Resources Blog

Articles of interest for business education, marketing metrics/analytics, entrepreneurship, and strategy.

I always find CEO interviews that discuss strategy interesting, especially if done well.  This TED interview with Reed Hastings, founder and co-CEO of Netflix is one of the good ones.  He spends quite a bit of time on culture, in particular, the type of culture necessary for a company where creativity is the key to success....

Do I believe in the importance of knowing how to calculate the profit maximizing price, understanding the elasticity of demand, and appreciating price/volume trade-offs? Absolutely! Every business person / entrepreneur should have a good grasp of these fundamentals. But that doesn't mean we have to set the price at the profit maximizing price, because that's what came out of Excel. What's your objective?...

Interesting article this morning in the NYTimes that highlights the challenges of keeping business education relevant in today's rapidly changing environment. Here's an excerpt, with a link to the full article that uses some examples from Cornell Tech's innovative program that brings M.B.A. candidates and graduate students in computer science together. Greg Pass, the former chief technology officer of Twitter, put the matter succinctly. The M.B.A., he observed, is “a challenged brand.” That’s because the degree suggests a person steeped in finance and corporate strategy rather than in the digital-age arts of speed and constant experimentation — and in...

Stanford's How to Start a Start-up course by Sam Altman is built around guest lectures / discussions by the folks who have done it themselves. Recently, the course focused on how build great culture - perhaps the most important ingredient of successful businesses - and brought in Airbnb CEO Brian Chesky and Pinterest CEO Ben Silbermann. Here are seven of their points distilled by Gregory Ferenstein (with link to full article at the bottom). 1. "Don’t f*ck up the culture.” 2. “Companies around for a really long time had a clear mission. A clear sense of values, and they had...

If you are managing social media, you no doubt have wondered about things such as: Are short posts more effective than long ones? What time of day is most effective to post? Here's an article that summarizes some research that sheds some light on those issues. Remember, however, that you have to keep in mind your target market! These are very broad results and may not be representative of your customers. http://blog.bufferapp.com/social-media-stats-studies...