Business Education Resources Blog
Articles of interest for business education, marketing metrics/analytics, entrepreneurship, and strategy.
The cost for a company to acquire a customer and how that cost compares to that customer's expected Customer Lifetime Value is a fundamental question for the success of a business model.
This module will explain how to calculate and use CAC and the CLV to CAC ratio to improve business performance....
Decembers's free tutorial is one of MBTN Academy's business core math skills modules that reviews calculating percentages in business contexts. The percentages module provides a refresher for undergrads and community college students....
November's free MBTN tutorial addresses product cannibalization. New product growth is often gained at the expense of existing products. The metric that measures the impact is called the Cannibalization Rate....
MBTN Academy announces the beta release of Statistics 5: Time Series authored by Alexander Skvorchevsky. If there's one thing every business would like to be able to do, it is predicting the future. One way to uncover insights into the future is using time series analysis....
October's free MBTN tutorial is Leverage 1: Operating Leverage, one of our finance, strategy, and entrepreneurship modules. We hear quite a bit about financial leverage, but what many new businesspeople don't think as much about is the impact o operating leverage on their success. Learn more with this month's tutorial!...
September's free MBTN tutorial is on exchange rates and complements classes in pricing, international marketing, international business, finance, and strategy. We also include a link to an article by Uchenna Uzo at the Lagos Business School on how exchange rates (and inflation) affect pricing decisions in Nigeria....
Marketing should be more financially accountable to the business. This is the main point of Bill Harvey's article and interview with Joanna Seddon, who leads the Marketing Accountability Standards Board (MASB)....
August's free MBTN tutorial is Inventory 1: Inventory Management Fundamentals, the 1st module in our inventory management series. As companies struggle with supply chain challenges, it is important that everyone in a company have a good understanding of forces that shape inventory management systems. Author Robert Robicheaux introduces some of the key issues in inventory management theory and practice....
MBTN Academy announces the beta release of Weighted Averages authored by Gopala "GG" Ganesh. This module defines weighted average, how to calculate it, and provides marketing and finance examples of how it is used in business. The examples cover multi-tiered weighting problems as well as solving for a goal value within a weighted average context....
Gopala Ganesh of the Ryan School of Business at the University of North Texas (UNT) joins the MBTN as an author in the areas of marketing, statistics, and core business math skills. Welcome GG - we're so pleased to have you as part of the MBTN Author Team!...
