01 Sep Game Theory – September’s Free MBTN Tutorial
September's free MBTN tutorial is Game Theory authored by Neil Bendle. Game theory studies competitive and cooperative interactions that apply to markets and managers....
September's free MBTN tutorial is Game Theory authored by Neil Bendle. Game theory studies competitive and cooperative interactions that apply to markets and managers....
Watch this wide-ranging interview with Jeff Maggioncalda, the CEO of Coursera where he touches on topics from edtech strategy to ChatGPT. ...
Roger Martin, renowned author and advisor, shares his ideas on how to change the world of business with the Head of The B2B Institute, Jann Schwarz....
October's free MBTN tutorial is Leverage 1: Operating Leverage, one of our finance, strategy, and entrepreneurship modules. We hear quite a bit about financial leverage, but what many new businesspeople don't think as much about is the impact o operating leverage on their success. Learn more with this month's tutorial!...
Marketing should be more financially accountable to the business. This is the main point of Bill Harvey's article and interview with Joanna Seddon, who leads the Marketing Accountability Standards Board (MASB)....
Charlie Goetz, Senior Lecturer of Entrepreneurship at Emory University’s Goizueta Business School provides great tips for start-ups in this 20 minute podcast....
Last week, I stumbled upon two articles that stuck in the back of my mind. Both authors, Roger Martin and Kim Whitler, seem to asking the same question - why is marketing relegated to a secondary / support role at so many organizations when it is of strategic importance? Read more of my thoughts and find the links to these excellent articles in the full post....
This article explains how to gain advantage over your competitors through your relationship with and understanding of your current and target customers. Tom Kinnear, Marketing Professor at Michigan and author of several MBTN modules, called this "Bringing the Customer In". ...
It's been an especially interesting 12 months for marketing professionals with many longer term trends being accelerated due to Covid. Dr. Christine Moorman provides highlights from the most recent CMO survey out of Fuqua....
I always find CEO interviews that discuss strategy interesting, especially if done well. This TED interview with Reed Hastings, founder and co-CEO of Netflix is one of the good ones. He spends quite a bit of time on culture, in particular, the type of culture necessary for a company where creativity is the key to success....