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Strategy

03 Jun Pricing2 Constant Elasticity – June’s Free MBTN Tutorial

Posted at 09:55h in Marketing, Marketing Analytics, Marketing Management, Online Education, Pricing, Strategy 0 Comments

This month's free MBTN tutorial addresses pricing decisions under conditions of constant elasticity, and is co-authored by Paul Farris and Phil Pfiefer of the Darden School of Business at the University of Virginia. Unlike linear functions, constant elasticity functions exhibit a different slope, but the same elasticity at each point on the curve. Discover how to find the profit maximizing price under these conditions in this month's tutorial....

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01 Sep Game Theory – September’s Free MBTN Tutorial

Posted at 07:28h in Online Education, Strategy 0 Comments

September's free MBTN tutorial is Game Theory authored by Neil Bendle. Game theory studies competitive and cooperative interactions that apply to markets and managers....

09 Apr Interview with CEO of Coursera

Posted at 11:22h in Certification, Higher Ed, Online Education, Strategy 0 Comments

Watch this wide-ranging interview with Jeff Maggioncalda, the CEO of Coursera where he touches on topics from edtech strategy to ChatGPT. ...

21 Feb Strategy Interview with Roger Martin

Posted at 15:36h in Advertising, Marketing, Online Education, Strategy 0 Comments

Roger Martin, renowned author and advisor, shares his ideas on how to change the world of business with the Head of The B2B Institute, Jann Schwarz....

01 Oct Operating Leverage – Free Tutorial for October

Posted at 05:08h in Entrepreneurship, Finance, Leverage, Online Education, Strategy 0 Comments

October's free MBTN tutorial is Leverage 1: Operating Leverage, one of our finance, strategy, and entrepreneurship modules. We hear quite a bit about financial leverage, but what many new businesspeople don't think as much about is the impact o operating leverage on their success. Learn more with this month's tutorial!...

29 Aug MASB and the Essential Role of Marketing

Posted at 12:37h in CLV, Marketing, Marketing Analytics, Online Education, Strategy 0 Comments

Marketing should be more financially accountable to the business. This is the main point of Bill Harvey's article and interview with Joanna Seddon, who leads the Marketing Accountability Standards Board (MASB)....

28 Jul Entrepreneurship Tips Podcast

Posted at 14:27h in Business, Customer, Entrepreneurship, Marketing, Podcast, Pricing, Strategy 0 Comments

Charlie Goetz, Senior Lecturer of Entrepreneurship at Emory University’s Goizueta Business School provides great tips for start-ups in this 20 minute podcast....

12 May Strategy and Marketing

Posted at 07:54h in Customer, Entrepreneurship, Marketing, Strategy 0 Comments

Last week, I stumbled upon two articles that stuck in the back of my mind. Both authors, Roger Martin and Kim Whitler, seem to asking the same question - why is marketing relegated to a secondary / support role at so many organizations when it is of strategic importance? Read more of my thoughts and find the links to these excellent articles in the full post....

14 Apr Bringing the Customer In

Posted at 12:59h in Customer, Entrepreneurship, Marketing, Strategy 0 Comments

This article explains how to gain advantage over your competitors through your relationship with and understanding of your current and target customers. Tom Kinnear, Marketing Professor at Michigan and author of several MBTN modules, called this "Bringing the Customer In". ...

29 Mar Results from the CMO Survey

Posted at 11:46h in Management, Marketing, Online Education, Strategy 0 Comments

It's been an especially interesting 12 months for marketing professionals with many longer term trends being accelerated due to Covid. Dr. Christine Moorman provides highlights from the most recent CMO survey out of Fuqua....