March is prime tax time and one aspect of tax planning fully understanding benefits, and especially retirement benefits. March's free MBTN tutorial on benefits covers retirement plans and other benefits that are often part of an employment agreement. ...
The cost for a company to acquire a customer and how that cost compares to that customer's expected Customer Lifetime Value is a fundamental question for the success of a business model. This module will explain how to calculate and use CAC and the CLV to CAC ratio to improve business performance....
October's free MBTN tutorial is Leverage 1: Operating Leverage, one of our finance, strategy, and entrepreneurship modules. We hear quite a bit about financial leverage, but what many new businesspeople don't think as much about is the impact o operating leverage on their success. Learn more with this month's tutorial!...
August's free MBTN tutorial is Inventory 1: Inventory Management Fundamentals, the 1st module in our inventory management series. As companies struggle with supply chain challenges, it is important that everyone in a company have a good understanding of forces that shape inventory management systems. Author Robert Robicheaux introduces some of the key issues in inventory management theory and practice....
Learn the most important aspects of Financial Statement Analysis including key profitability and liquidity ratios, cash flow, and leverage. Act before Aug 31st and receive $10 off. Our Dog Days of August Special!...
Charlie Goetz, Senior Lecturer of Entrepreneurship at Emory University’s Goizueta Business School provides great tips for start-ups in this 20 minute podcast....
60 per cent of employers indicated microcredentials would increase their confidence in a prospective employee’s skills, while 74 per cent of working-age Canadians demonstrated interest in microcredentials for either professional development, personal development or both. Learn more about this recent surge in microcredential interest as well as the five marketing metrics certifications offered by MBTN Academy....
Last week, I stumbled upon two articles that stuck in the back of my mind. Both authors, Roger Martin and Kim Whitler, seem to asking the same question - why is marketing relegated to a secondary / support role at so many organizations when it is of strategic importance? Read more of my thoughts and find the links to these excellent articles in the full post....
This article explains how to gain advantage over your competitors through your relationship with and understanding of your current and target customers. Tom Kinnear, Marketing Professor at Michigan and author of several MBTN modules, called this "Bringing the Customer In". ...
I've managed two small, entrepreneurial businesses over my career, and interviewing and hiring the right candidates for positions is one of the most important tasks an owner/manager faces. ...