21 Feb Strategy Interview with Roger Martin
Roger Martin, renowned author and advisor, shares his ideas on how to change the world of business with the Head of The B2B Institute, Jann Schwarz....
Marketing
01 Feb Weighted Averages – February’s Free MBTN Tutorial
With its comprehensive coverage of weighted average and its numerous practical examples, this tutorial is a fabulous resource for anyone looking to enhance their business math skills. Don't miss out on this valuable opportunity - try it out now!...
24 Dec Customer Acquisition Cost – New MBTN Module
Posted at 15:56h
in Certification, CLV, Entrepreneurship, Marketing, Marketing Analytics, Online Education 0 Comments
The cost for a company to acquire a customer and how that cost compares to that customer's expected Customer Lifetime Value is a fundamental question for the success of a business model. This module will explain how to calculate and use CAC and the CLV to CAC ratio to improve business performance....
01 Sep Exchange Rates – Free Tutorial for September
Posted at 05:47h
in Finance, Higher Ed, International, Marketing, Online Education, Pricing, Teaching 0 Comments
September's free MBTN tutorial is on exchange rates and complements classes in pricing, international marketing, international business, finance, and strategy. We also include a link to an article by Uchenna Uzo at the Lagos Business School on how exchange rates (and inflation) affect pricing decisions in Nigeria....
29 Aug MASB and the Essential Role of Marketing
Marketing should be more financially accountable to the business. This is the main point of Bill Harvey's article and interview with Joanna Seddon, who leads the Marketing Accountability Standards Board (MASB)....
01 Jun RFM Analysis – June’s Free Tutorial
RFM analysis is a great and quick way to categorize your customers. Ultimately, the goal of using these different measures is to place your customers into groups that your company may want to treat differently. Check out June's free MBTN Academy tutorial!...
11 Feb Coursera Marketing Analytics
Posted at 09:34h
in Certification, CLV, Higher Ed, Marketing, Marketing Analytics, Online Education 0 Comments
One of the more popular free learning opportunities on Coursera is Raj Venkatesan's course on Marketing Analytics. Learn more about this course as well as MBTN's role in its original design and follow-on content in this blogpost....
08 Jan Exchange Rates – New MBTN Module
MBTN Academy releases our new module on exchange rates. Covers many topics related to exchange rates including: spot vs. forward exchange rates, factors that impact exchange rates, impact of exchange rates on pricing, costs, and financial planning, hedging against currency risk, cryptocurrencies, and more! MBTN faculty may add to Winter / Spring classes at no charge....
30 Nov Reducing Marketing Math Anxiety
Clip from a Fall 2021 MMA presentation by Stu James on how math anxiety affects learning goals and how MBTN's mastery-based learning system attempts to reduce anxiety leading to better learning outcomes - knowledge retention, topic coverage, more challenging content....
19 Nov MBTN Featured in MMA Article
We were thrilled to learn of the recent publication of a research paper on the use of MBTN in an undergraduate Marketing Metrics course. The paper provides a detailed description of how the authors implemented MBTN in both an online and in person format over eight semesters. A direct link to the complete research may be found in the expanded post....
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