Marketing Archives - MBTN Academy
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Marketing

14 Jun

Posted at 05:02h in Marketing, Marketing Analytics, Marketing Management, Marketing Principles

For the EMAC conference held last month, I had prepared usage statistics regarding marketing classes and the selection of modules (topics) by faculty. These statistics proved to be valuable for both the MBTN faculty and individuals contemplating the use of MBTN. Moreover, the selection of modules can also serve as an indicator of the topics covered in marketing courses at business schools....

01 Sep

Posted at 05:47h in Finance, Higher Ed, International, Marketing, Online Education, Pricing, Teaching

September's free MBTN tutorial is on exchange rates and complements classes in pricing, international marketing, international business, finance, and strategy. We also include a link to an article by Uchenna Uzo at the Lagos Business School on how exchange rates (and inflation) affect pricing decisions in Nigeria....

08 Jan

Posted at 16:33h in Finance, International, Marketing, Pricing

MBTN Academy releases our new module on exchange rates. Covers many topics related to exchange rates including: spot vs. forward exchange rates, factors that impact exchange rates, impact of exchange rates on pricing, costs, and financial planning, hedging against currency risk, cryptocurrencies, and more! MBTN faculty may add to Winter / Spring classes at no charge....