Marketing Archives - MBTN Academy
-1
archive,category,category-marketing,category-77,bridge-core-2.2.6,ajax_fade,page_not_loaded,,footer_responsive_adv,qode-theme-ver-21.3,qode-theme-bridge,qode_header_in_grid,wpb-js-composer js-comp-ver-6.2.0,vc_responsive
 

Marketing

MBTN Academy releases our new module on exchange rates. Covers many topics related to exchange rates including: spot vs. forward exchange rates, factors that impact exchange rates, impact of exchange rates on pricing, costs, and financial planning, hedging against currency risk, cryptocurrencies, and more! MBTN faculty may add to Winter / Spring classes at no charge....

We were thrilled to learn of the recent publication of a research paper on the use of MBTN in an undergraduate Marketing Metrics course. The paper provides a detailed description of how the authors implemented MBTN in both an online and in person format over eight semesters. A direct link to the complete research may be found in the expanded post....

Pricing decisions are among the most challenging and important decisions a company / manager / entrepreneur makes. They have obvious financial implications (think margin, price-volume trade-offs, CLV) but also more indirect implications when it comes to positioning in the mind of the consumer, loyalty, trials, and customer satisfaction....

Last week, I stumbled upon two articles that stuck in the back of my mind.  Both authors, Roger Martin and Kim Whitler, seem to asking the same question - why is marketing relegated to a secondary / support role at so many organizations when it is of strategic importance? Read more of my thoughts and find the links to these excellent articles in the full post....