Customer Acquisition Cost (CAC) is a crucial metric that managers can use to better understand the cost of growing revenues through obtaining new customers. Learn more about CAC in this month's free MBTN tutorial!...
Watch this wide-ranging interview with Jeff Maggioncalda, the CEO of Coursera where he touches on topics from edtech strategy to ChatGPT. ...
MBTN Academy is excited to offer badges to recognize the successful completion of our learning modules. Earning a badge requires a score of 100% on a module's problem sets, and demonstrates a mastery of a particular business skill....
The cost for a company to acquire a customer and how that cost compares to that customer's expected Customer Lifetime Value is a fundamental question for the success of a business model. This module will explain how to calculate and use CAC and the CLV to CAC ratio to improve business performance....
November's free MBTN tutorial addresses product cannibalization. New product growth is often gained at the expense of existing products. The metric that measures the impact is called the Cannibalization Rate....
One of the more popular free learning opportunities on Coursera is Raj Venkatesan's course on Marketing Analytics. Learn more about this course as well as MBTN's role in its original design and follow-on content in this blogpost....
60 percent of employers indicated microcredentials would increase their confidence in a prospective employee’s skills, while 74 percent of working-age Canadians demonstrated interest in micro-credentials for either professional development, personal development or both. Learn more about this recent surge in microcredential interest as well as the five marketing metrics certifications offered by MBTN Academy....
Congratulations graduates! It's a big accomplishment. On to your first job. What should you expect? Some helpful advice in this article as well as information about MBTN Academy's great upgrade deals for former academic users....
Recently, we received this insightful description of how one student prepared to take the certification exam. And, she passed on her first try!...