09 Apr Interview with CEO of Coursera
Watch this wide-ranging interview with Jeff Maggioncalda, the CEO of Coursera where he touches on topics from edtech strategy to ChatGPT. ...
Higher Ed
04 Jan MBTN Badges Are Here!
MBTN Academy is excited to offer badges to recognize the successful completion of our learning modules. Earning a badge requires a score of 100% on a module's problem sets, and demonstrates a mastery of a particular business skill....
01 Sep Exchange Rates – Free Tutorial for September
Posted at 05:47h
in Finance, Higher Ed, International, Marketing, Online Education, Pricing, Teaching 0 Comments
September's free MBTN tutorial is on exchange rates and complements classes in pricing, international marketing, international business, finance, and strategy. We also include a link to an article by Uchenna Uzo at the Lagos Business School on how exchange rates (and inflation) affect pricing decisions in Nigeria....
11 Feb Coursera Marketing Analytics
Posted at 09:34h
in Certification, CLV, Higher Ed, Marketing, Marketing Analytics, Online Education 0 Comments
One of the more popular free learning opportunities on Coursera is Raj Venkatesan's course on Marketing Analytics. Learn more about this course as well as MBTN's role in its original design and follow-on content in this blogpost....
30 Nov Reducing Marketing Math Anxiety
Clip from a Fall 2021 MMA presentation by Stu James on how math anxiety affects learning goals and how MBTN's mastery-based learning system attempts to reduce anxiety leading to better learning outcomes - knowledge retention, topic coverage, more challenging content....
12 Jul Micro Credentials
60 per cent of employers indicated microcredentials would increase their confidence in a prospective employee’s skills, while 74 per cent of working-age Canadians demonstrated interest in microcredentials for either professional development, personal development or both. Learn more about this recent surge in microcredential interest as well as the five marketing metrics certifications offered by MBTN Academy....
14 Dec The Certification Exams Are DIFFICULT!
Recently, we received this insightful description of how one student prepared to take the certification exam. And, she passed on her first try!...
21 Jun The Coming Disruption in Higher Education
Scott Galloway of NYU predicts a handful of elite cyborg monopolies will soon monopolize higher education. You didn't expect Galloway to show restraint, did you? Lots of thought provoking perspectives here....
26 Dec The Ever-Evolving MBA
Interesting article this morning in the NYTimes that highlights the challenges of keeping business education relevant in today's rapidly changing environment. Here's an excerpt, with a link to the full article that uses some examples from Cornell Tech's innovative program that brings M.B.A. candidates and graduate students in computer science together. Greg Pass, the former chief technology officer of Twitter, put the matter succinctly. The M.B.A., he observed, is “a challenged brand.” That’s because the degree suggests a person steeped in finance and corporate strategy rather than in the digital-age arts of speed and constant experimentation — and in skills like...