Marketing Analytics Archives - MBTN Academy - Online Learning Tutorials, Problem Sets, and Certifications for Business
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Marketing Analytics

04 Nov

Posted at 13:14h in Marketing, Marketing Analytics, Marketing Management, Online Education

Marketing Variance Analysis is a crucial tool that allows organizations to evaluate and understand the differences between expected and actual outcomes. In this month's tutorial on Marketing Variance Analysis, we will delve into a high-level examination of the potential causes of variation in net marketing contribution....

14 Jun

Posted at 05:02h in Marketing, Marketing Analytics, Marketing Management, Marketing Principles

For the EMAC conference held last month, I had prepared usage statistics regarding marketing classes and the selection of modules (topics) by faculty. These statistics proved to be valuable for both the MBTN faculty and individuals contemplating the use of MBTN. Moreover, the selection of modules can also serve as an indicator of the topics covered in marketing courses at business schools....

01 Aug

Posted at 00:00h in Business Math, Entrepreneurship, Inventory, Marketing Analytics, Online Education

August's free MBTN tutorial is Inventory 1: Inventory Management Fundamentals, the 1st module in our inventory management series. As companies struggle with supply chain challenges, it is important that everyone in a company have a good understanding of forces that shape inventory management systems. Author Robert Robicheaux introduces some of the key issues in inventory management theory and practice....

06 Jul

Posted at 13:39h in Business, Marketing Analytics, Online Education, Statistics

MBTN Academy announces the beta release of Statistics 4: Nonlinear Regression authored by Alexander Skvorchevsky. Many economic processes cannot be described by simple or multiple linear regression models. In these circumstances, nonlinear regression models are often used. This module introduces advanced statistical techniques that may be used to model these relationships....