Statistics play a pivotal role in data analytics for helping us uncover patterns and relationships within datasets. Whether you're deciphering trends in finance, exploring healthcare outcomes, or investigating alternative social media marketing options, a solid grasp of statistical measures is crucial for drawing meaningful conclusions....
How are marketing metrics and marketing analytics related? This post provides a quick summary of the differences between these two essential pieces of the marketing function....
Marketing Variance Analysis is a crucial tool that allows organizations to evaluate and understand the differences between expected and actual outcomes. In this month's tutorial on Marketing Variance Analysis, we will delve into a high-level examination of the potential causes of variation in net marketing contribution....
For the EMAC conference held last month, I had prepared usage statistics regarding marketing classes and the selection of modules (topics) by faculty. These statistics proved to be valuable for both the MBTN faculty and individuals contemplating the use of MBTN. Moreover, the selection of modules can also serve as an indicator of the topics covered in marketing courses at business schools....
Customer Acquisition Cost (CAC) is a crucial metric that managers can use to better understand the cost of growing revenues through obtaining new customers. Learn more about CAC in this month's free MBTN tutorial!...
The cost for a company to acquire a customer and how that cost compares to that customer's expected Customer Lifetime Value is a fundamental question for the success of a business model. This module will explain how to calculate and use CAC and the CLV to CAC ratio to improve business performance....
Marketing should be more financially accountable to the business. This is the main point of Bill Harvey's article and interview with Joanna Seddon, who leads the Marketing Accountability Standards Board (MASB)....
August's free MBTN tutorial is Inventory 1: Inventory Management Fundamentals, the 1st module in our inventory management series. As companies struggle with supply chain challenges, it is important that everyone in a company have a good understanding of forces that shape inventory management systems. Author Robert Robicheaux introduces some of the key issues in inventory management theory and practice....
Gopala Ganesh of the Ryan School of Business at the University of North Texas (UNT) joins the MBTN as an author in the areas of marketing, statistics, and core business math skills. Welcome GG - we're so pleased to have you as part of the MBTN Author Team!...
MBTN Academy announces the beta release of Statistics 4: Nonlinear Regression authored by Alexander Skvorchevsky. Many economic processes cannot be described by simple or multiple linear regression models. In these circumstances, nonlinear regression models are often used. This module introduces advanced statistical techniques that may be used to model these relationships....