Marketing Analytics Archives | MBTN Academy - Online Learning Tutorials, Problem Sets, and Certifications for Business Education
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Marketing Analytics

This month's free MBTN tutorial addresses pricing decisions under conditions of constant elasticity, and is co-authored by Paul Farris and Phil Pfiefer of the Darden School of Business at the University of Virginia. Unlike linear functions, constant elasticity functions exhibit a different slope, but the same elasticity at each point on the curve. Discover how to find the profit maximizing price under these conditions in this month's tutorial....

Statistics play a pivotal role in data analytics for helping us uncover patterns and relationships within datasets. Whether you're deciphering trends in finance, exploring healthcare outcomes, or investigating alternative social media marketing options, a solid grasp of statistical measures is crucial for drawing meaningful conclusions....

Marketing Variance Analysis is a crucial tool that allows organizations to evaluate and understand the differences between expected and actual outcomes. In this month's tutorial on Marketing Variance Analysis, we will delve into a high-level examination of the potential causes of variation in net marketing contribution....

For the EMAC conference held last month, I had prepared usage statistics regarding marketing classes and the selection of modules (topics) by faculty. These statistics proved to be valuable for both the MBTN faculty and individuals contemplating the use of MBTN. Moreover, the selection of modules can also serve as an indicator of the topics covered in marketing courses at business schools....

August's free MBTN tutorial is Inventory 1: Inventory Management Fundamentals, the 1st module in our inventory management series. As companies struggle with supply chain challenges, it is important that everyone in a company have a good understanding of forces that shape inventory management systems. Author Robert Robicheaux introduces some of the key issues in inventory management theory and practice....