01 May Customer Acquisition Cost – May’s Free MBTN Tutorial

Customer Acquisition Cost (CAC) is a crucial metric that managers can use to better understand the cost of growing revenues through obtaining new customers. CAC is the total cost of sales and marketing efforts divided by the number of new customers acquired in a specific period. In simple terms, CAC is the average amount of money a business spends to acquire a new customer.

Knowing the CAC is essential for any business to make informed decisions on their marketing budget and to determine the profitability of their customer acquisition efforts. When a business spends more on customer acquisition than it generates in revenue over the lifetime value of those customers, it’s not a sustainable business model.

The CAC module will soon be part of MBTN’s Customer Lifetime Value Certification. Look for an announcement later this year regarding details on this exciting development!

To access the tutorial, simply click on the link below. And don’t forget, our modules also include problem sets to give you additional practice and feedback on these concepts. The link will be available throughout May 2023.

Monthly MBTN Module – Customer Acquisition Cost

If you find this tutorial valuable, you might also be interested in our complete catalog of MBTN modules, available for use in academic settings. You can choose any combination of 3 or more modules to suit your needs.

Our complete catalog of MBTN modules

Brochure for MBTN Marketing Modules when used in an academic setting

MBTN All Modules and Certifications ($99.95)

We hope you enjoy this month’s tutorial on the Customer Acquisition Cost

Best regards,
Your Team at MBTN Academy

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