Pricing Archives - MBTN Academy
-1
archive,category,category-pricing,category-69,bridge-core-2.2.6,ajax_fade,page_not_loaded,,footer_responsive_adv,qode-theme-ver-21.3,qode-theme-bridge,qode_header_in_grid,wpb-js-composer js-comp-ver-6.2.0,vc_responsive
 

Pricing

MBTN Academy releases our new module on exchange rates. Covers many topics related to exchange rates including: spot vs. forward exchange rates, factors that impact exchange rates, impact of exchange rates on pricing, costs, and financial planning, hedging against currency risk, cryptocurrencies, and more! MBTN faculty may add to Winter / Spring classes at no charge....

Pricing decisions are among the most challenging and important decisions a company / manager / entrepreneur makes. They have obvious financial implications (think margin, price-volume trade-offs, CLV) but also more indirect implications when it comes to positioning in the mind of the consumer, loyalty, trials, and customer satisfaction....

Do I believe in the importance of knowing how to calculate the profit maximizing price, understanding the elasticity of demand, and appreciating price/volume trade-offs? Absolutely! Every business person / entrepreneur should have a good grasp of these fundamentals. But that doesn't mean we have to set the price at the profit maximizing price, because that's what came out of Excel. What's your objective?...