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STP

08 Aug The Challenge of Pricing

Posted at 07:14h in Marketing, Pricing, STP 0 Comments

Pricing decisions are among the most challenging and important decisions a company / manager / entrepreneur makes. They have obvious financial implications (think margin, price-volume trade-offs, CLV) but also more indirect implications when it comes to positioning in the mind of the consumer, loyalty, trials, and customer satisfaction....

31 Mar GM / Ford STP Discussion Piece

Posted at 09:13h in Advertising, STP, Strategy, Teaching 0 Comments

Do your advertisements provide clear positioning to your target customers? Here are two commercials from Ford and GM that are great examples to consider. Watch the two commercials side-by-side and decide for yourself....