This article explains how to gain advantage over your competitors through your relationship with and understanding of your current and target customers. Tom Kinnear, Marketing Professor at Michigan and author of several MBTN modules, called this "Bringing the Customer In". ...
I've managed two small, entrepreneurial businesses over my career, and interviewing and hiring the right candidates for positions is one of the most important tasks an owner/manager faces. ...
What do you get when the best known researcher on vulnerability, shame, and courage sits down to chat with the person who has brought hundreds of entrepreneurial stories to NPR? Some very insightful gems of advice!...