Do your advertisements provide clear positioning to your target customers? Here are two commercials from Ford and GM that are great examples to consider. Watch the two commercials side-by-side and decide for yourself....
Do I believe in the importance of knowing how to calculate the profit maximizing price, understanding the elasticity of demand, and appreciating price/volume trade-offs? Absolutely! Every business person / entrepreneur should have a good grasp of these fundamentals. But that doesn't mean we have to set the price at the profit maximizing price, because that's what came out of Excel. What's your objective?...