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Business Education Resources Blog

Articles of interest for business education, marketing metrics/analytics, entrepreneurship, and strategy.

I always find CEO interviews that discuss strategy interesting, especially if done well.  This TED interview with Reed Hastings, founder and co-CEO of Netflix is one of the good ones.  He spends quite a bit of time on culture, in particular, the type of culture necessary for a company where creativity is the key to success....

Do I believe in the importance of knowing how to calculate the profit maximizing price, understanding the elasticity of demand, and appreciating price/volume trade-offs? Absolutely! Every business person / entrepreneur should have a good grasp of these fundamentals. But that doesn't mean we have to set the price at the profit maximizing price, because that's what came out of Excel. What's your objective?...