19 Jul Welcome Gopala Ganesh of UNT as a new MBTN Author!
We’re so pleased to be working formally with Professor Gopala Ganesh (“GG”) on several new MBTN modules focused on essential business math skills. GG is a long-time user of MBTN in his popular Marketing Metrics class at the University of North Texas (Undergrad and MBA) and has written several articles citing MBTN as an essential component of his course. On a personal note, I’m not sure I’ve met a faculty member more devoted to his students and learning objectives. I believe he is still the only professor to complete all the MBTN marketing modules himself!
Look for an announcement of GG’s new MBTN Module in the coming days here and on LinkedIn and we look forward to working with him going forward. To learn more about GG’s background, please visit the MBTN Authors page of our website.