60 per cent of employers indicated microcredentials would increase their confidence in a prospective employee’s skills, while 74 per cent of working-age Canadians demonstrated interest in microcredentials for either professional development, personal development or both. Learn more about this recent surge in microcredential interest as well as the five marketing metrics certifications offered by MBTN Academy....
Congratulations graduates! It's a big accomplishment. On to your first job. What should you expect? Some helpful advice in this article as well as information about MBTN Academy's great upgrade deals for former academic users....
Last week, I stumbled upon two articles that stuck in the back of my mind. Both authors, Roger Martin and Kim Whitler, seem to asking the same question - why is marketing relegated to a secondary / support role at so many organizations when it is of strategic importance? Read more of my thoughts and find the links to these excellent articles in the full post....
This article explains how to gain advantage over your competitors through your relationship with and understanding of your current and target customers. Tom Kinnear, Marketing Professor at Michigan and author of several MBTN modules, called this "Bringing the Customer In". ...
It's been an especially interesting 12 months for marketing professionals with many longer term trends being accelerated due to Covid. Dr. Christine Moorman provides highlights from the most recent CMO survey out of Fuqua....
Recently, we received this insightful description of how one student prepared to take the certification exam. And, she passed on her first try!...
I've managed two small, entrepreneurial businesses over my career, and interviewing and hiring the right candidates for positions is one of the most important tasks an owner/manager faces. ...
What do you get when the best known researcher on vulnerability, shame, and courage sits down to chat with the person who has brought hundreds of entrepreneurial stories to NPR? Some very insightful gems of advice!...
I always find CEO interviews that discuss strategy interesting, especially if done well. This TED interview with Reed Hastings, founder and co-CEO of Netflix is one of the good ones. He spends quite a bit of time on culture, in particular, the type of culture necessary for a company where creativity is the key to success....
Scott Galloway of NYU predicts a handful of elite cyborg monopolies will soon monopolize higher education. You didn't expect Galloway to show restraint, did you? Lots of thought provoking perspectives here....