01 Apr New Monthly MBTN Tutorial
Starting in April, MBTN Academy will provide free access to one of our tutorials each month. We’ll randomly select one tutorial from our ever-expanding set to highlight. You may read through the content, try out the sample problems, and hopefully, learn a thing or two. This month’s tutorial is on Distribution Metrics. In it, you will learn how to calculate and apply measures such as:
- Numeric distribution
- All Commodity Volume (ACV)
- Product Category Volume (PCV)
- What the ratio of PCV to ACV means for your brand
- How to use these measure for brands, SKUs, or chains
- How being out of stock affects these measures and brand performance
The link will be available throughout April 2022. Look for a new tutorial in May!
If you find this tutorial insightful, you might also consider the following additional resources:
MBTN Distribution Metrics Certification ($14.95)
MBTN All Marketing Modules and Certifications ($59.95)
For additional in-depth reference on distribution, you might want to consider Kusum L. Ailawadi and Paul W. Farris’ book which provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for managing distribution in physical and digital channels.
Getting Multi-Channel Distribution Right