We were thrilled to learn of the recent publication of a research paper on the use of MBTN in an undergraduate Marketing Metrics course. The paper provides a detailed description of how the authors implemented MBTN in both an online and in person format over eight semesters. A direct link to the complete research may be found in the expanded post....
60 per cent of employers indicated microcredentials would increase their confidence in a prospective employee’s skills, while 74 per cent of working-age Canadians demonstrated interest in microcredentials for either professional development, personal development or both. Learn more about this recent surge in microcredential interest as well as the five marketing metrics certifications offered by MBTN Academy....
Congratulations graduates! It's a big accomplishment. On to your first job. What should you expect? Some helpful advice in this article as well as information about MBTN Academy's great upgrade deals for former academic users....
It's been an especially interesting 12 months for marketing professionals with many longer term trends being accelerated due to Covid. Dr. Christine Moorman provides highlights from the most recent CMO survey out of Fuqua....
Scott Galloway of NYU predicts a handful of elite cyborg monopolies will soon monopolize higher education. You didn't expect Galloway to show restraint, did you? Lots of thought provoking perspectives here....
Interesting article this morning in the NYTimes that highlights the challenges of keeping business education relevant in today's rapidly changing environment. Here's an excerpt, with a link to the full article that uses some examples from Cornell Tech's innovative program that brings M.B.A. candidates and graduate students in computer science together. Greg Pass, the former chief technology officer of Twitter, put the matter succinctly. The M.B.A., he observed, is “a challenged brand.” That’s because the degree suggests a person steeped in finance and corporate strategy rather than in the digital-age arts of speed and constant experimentation — and in skills like...