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Welcome Simon Fraser Students!

BUS 556 Marketing Management GDBA

Spring 2024

Professor Srabana Dasgupta

MBTN Modules for Marketing Management ($19.95 Click to Register). These 10 modules have been assigned for the Marketing Management course: Customer Lifetime Value 1, Breakeven Analysis, Market Share Metrics 1, Conjoint Analysis, Perceptual Mapping, New Product Forecasting, Profit Dynamics, Advertising Metrics, Sales Force Management I, Distribution Measures. License valid through May 30, 2024.